Gabriel
Portrait of Gabriel Freitas

I make technically complex products simple to use.

10 years in B2B software as a service and enterprise platforms. I design from discovery and research through shipped measurable outcomes, and I use AI tools to empower my daily workflow.

Work

From Branding and Design Systems to B2B Products and AI Prototypes: how I make technical complexity simple to use.

AI Product DesignPrototypingDesign Engineering

Designing AI for benchmark-led marketplace copy

A working prototype of an AI content assistant for Amazon sellers. It flags weak bullets, proposes better ones, and lets sellers refine them in their own words.

Reverse EngineeringDesign EngineeringAI-Driven Design

Decompiling a delisted mobile app into a web app

Recovered the undocumented Bluetooth protocol of a discontinued instant camera from its shipped apps, then rebuilt its companion app as a web page that controls the real camera.

Product DesignUX ResearchUX Critique

Redesigning a broken review flow in a live e-learning platform

A hiring assignment for an e-learning SaaS platform: I mapped a live feature end to end, found where its review loop breaks, and redesigned the review screen.

Product DesignUX ResearchInformation Architecture

Designing subscription management for a B2B software marketplace

Replaced a confusing license vocabulary with a subscription-led model for two Bosch marketplaces, then designed how business customers assign and cancel subscriptions.

BrandingVisual DesignResearchOnline & Offline

Rebranding a Munich SaaS company

Led a corporate rebrand to support a product-led pivot, building a highly scalable visual identity to foster long-term product evolution.

Design systemUI AuditsDesign QAAccessibilityResearch

Creating the system for design

Architected a scalable design system that bridged design and engineering, cutting development cycles during a product-led pivot.

Product DesignUser researchHeuristics evaluationUI Redesign

Redesigning a live B2B Product

Led the redesign of Ad Optimizer, a successful B2B product for marketplace advertising. Goal was to simplify usability while scaling power-user features.

User researchUser interviewsMVP DefinitionPrototypingProduct Design

Empowering e-commerce visibility

A struggle in the e-commerce world is how to maintain brand visibility. Together with PM and Engineering, I led end-to-end design of Visibility Tracker.

Timeline

Where I've worked, and for how long.

  1. 12.2022 – Present

    Bosch Digital

    Senior Product Designer · Munich, Germany

    • Leading product design for Bosch Marketplace, a B2B SaaS platform in 30+ countries generating EUR 30 million in yearly revenue
  2. 04.2020 – 10.2022

    metoda GmbH

    Senior Product Designer · Munich, Germany

    • Led discovery-to-shipping for Visibility Tracker: shipped in 3 months (6x faster than the team's prior product), converting 4 of 6 reference customers and driving 18 signups in month one
  3. 2020

    Biz Capital

    UX/UI Designer · Rio de Janeiro, Brazil

    • Designed UX/UI flows for a fintech lending platform, contributing to user research, wireframes, and high-fidelity screens
  4. 2018

    LABMEMO / PUC-Rio University

    Design Researcher · Rio de Janeiro, Brazil

    • Contributed a Service Design point of view on longevity and related services to a research debate series
  5. 2017 – 2018

    Mongeral Aegon

    UX/UI & Service Design Intern · Rio de Janeiro, Brazil

    • Worked on internal and customer-facing insurance products, contributing to service design and journey mapping initiatives in a regulated industry, such as Venda Digital (a B2B platform for insurance brokers) and MAG Longevity Portal for 50+ customers
  6. 2016

    Beat Global

    Design Intern · New York City, United States

    • Contributed to company rebranding and website design direction for a New York City music-tech nonprofit

About me

I believe good design is mostly a combination of curiosity and listening. I've spent ten years designing B2B SaaS and complex enterprise platforms, I mentor designers, and I'm happiest where research, craft and engineering meet.

Recommendations

Tatiane G.Product & Project Manager @ Bosch DigitalWorked with Gabriel on the same team at Bosch Digital, Munich, Germany

I worked with Gabriel on the Bosch e-commerce platform, where he was Senior Product Designer for the store, the purchase journey and the backoffice.

The thing I would highlight is how much he owned. Gabriel handled design end to end: research, wireframes, prototypes, final UI, and then he stayed with the engineers until it actually shipped. He always had a reason behind his decisions and could explain it to anyone in the room.

He also took on a leadership role without anyone asking him to. He ran the workshops, and looked after the design system.

Julian K.Digital Strategy | Product Thinking | Commercial TechnologyManaged Gabriel directly at metoda GmbH, Munich, Germany

I have hired Gabriel as the first Designer in the company, during my time as Head of Product at metoda. Gabriel has played a vital part in advancing the user experience of our core products and has built a design-system from ground up. He’s incredible versatile in the whole spectrum of UI/UX, a fantastic team player and forward-looking professional. To me Gabriel is a hidden gem and great asset to every team wanting to improve user and product experiences.

Idil B.Senior Product Manager @ FreeleticsWorked with Gabriel on the same team at metoda GmbH, Munich, Germany

I worked with Gabriel at metoda as part of the product team on multiple projects. He was the first UX designer to take ownership of the complete redesign of what had until then been an engineering-driven B2B tool with no design system. He started from the foundations, including branding, and worked all the way through to redesigning the tool around the end user while managing internal stakeholders.

We worked together on both improvements to existing, complex, data-intensive business tools, covering use cases such as analytics and translating algorithms into actionable user insights, and 0-to-1 projects where user needs are identified and conceptualised through research.

He is a positive force on a team, always bringing his constructive and friendly attitude to challenging situations and ambiguity. His collaborative approach is amplified by his warm personality, which makes it a pleasure to work with him.

Bruno C.UI / UX DesignerWorked with Gabriel on the same team at Mongeral Aegon, Rio de Janeiro, Brazil

During the time we worked together, Gabriel showed exemplary professionalism. He stood out not only for his technical and creative skill, but also for his dedication to sharing knowledge and supporting his team’s growth. His passion for challenges was clear in every project we took on, and his contagious energy pushed the whole team to achieve extraordinary results.

Beyond his exceptional technical skills, Gabriel has a unique ability to understand users’ needs and turn them into intuitive, impactful solutions. His strategic vision and creativity were key to the success of several projects, leaving a mark, still today, on our work together.

Rafael F.Head of Design @ SmartifyWorked with Gabriel on the same team at Mongeral Aegon, Rio de Janeiro, Brazil

Gabriel is a super curious guy, he’s always questioning everything! That's one of the reasons why he’s an amazing designer.

I also can say, he’s a facilitator because he knows how to lead teams to understand and solve problems and to come out with great ideas. And the most important, he knows how to execute it because of his Service Design and User Experience skills.

His passion for people and things it’s contagious and you're definitely going to want him to be part of your team.

Bernardo D.User Experience | User Interface | Design System | Game Designer | 3DWorked with Gabriel on the same team at Mongeral Aegon, Rio de Janeiro, Brazil

Gabriel is a brilliant talent that I had the opportunity to work with. He has a lot of user experience design skills such as user research, journey map, user interface and also a strong service service knowledge.

Besides that, he is a great human being with a big heart and huge team work spirit.

After work together, Gabriel and I became close friends and I wish I have the opportunity to work with him again somewhere in the future.

James K.Managed Gabriel directly at Beat Global, New York City, United States

Gabriel came on board as our very much needed and appreciated Graphic Design Intern to support in getting word and updates out our online audience and stakeholders. He was the personification of professionalism and consistently exceeded our expectations by working effectively, efficiently, and with a high level of enthusiasm.

Paige R.Service Design Leader | CX | Systems ThinkingStudied with Gabriel at Savannah College of Art and Design

Gabriel is an extremely versatile designer and creative individual, always communicating clearly and effectively to those around him. I admire how he challenges all ideas to their fullest ability. He is able to go from insight to creation seamlessly and strategically. I’ve had the privilege to work with him on various service design projects while studying at SCAD, Savannah College of Art and Design. If you get the chance, definitely work with him!

Let's work together

gafreitasrj@gmail.com